As you are reading this email, your potential customers are researching blogs on your products. The question is whose articles are they reading? Imagine if your ideal customer was reading your expert blogs before they made a purchase!
Men are from Mars, ladies. We women of Venus are deep, and passionate creatures, and some times we get lost in our dreams, and tend to forget that while our Knight in Shining Armor may not come riding in on a stallion with his sword drawn.